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In terms of brand storytelling, social media and content marketing are two of the ways we use visuals to frame our stories. Visual storytelling in blog posts and other visual media like infographics will give your audience their time back-all while creating a human connection when it taps into emotions. A good story will hold anyone's attention.
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Visual storytelling will hold the attention of the brain because it does most of the work for people. Visual storytelling can be a great way to frame your brand story because it evokes emotions and creates a mood which puts your audience in the best mindset to absorb a message. Photos, images, and other visuals are great for forming an emotional connection with your audience. Creates an Emotional Connection with Your Brand Visual content will resonate with a greater population and will set you apart from other marketing campaigns. Visual storytelling and infographics can be great ways to convey your identity, ideas, and message visually. This is an opportunity for you to tell your visual story and connect with people. The brand narrative that is demonstrated through multiple smaller stories across social media is similar to a short story cycle in which multiple short stories that are sometimes seemingly unrelated come together to tell a narrative.Īpproximately 65% of the population are visual learners. Transmedia storytelling, especially on social media, is a way that brands share small segments of a story which come together to convey the overarching narrative. Transmedia storytelling is the process of weaving your story together across multiple mediums. Many things come together to make this narrative come to life. By using your brand narrative as a frame, it guides what ideas, events, and stories to highlight as you develop your brand story. This is usually a single phrase that encompasses the brand identity and fosters an emotional connection with the audience. Enforcing an Overarching NarrativeĮvery brandshould have an overarching brand narrative they are trying to convey. Wondering how you can frame your brand story using storytelling techniques? 1. Visual storytelling will improve your marketing strategy.įraming is how you share stories within a given framework, so they can tell an intentional narrative for your audience. When it comes to brand storytelling, framing highlights aspects of your brand, all so that a coherent brand storyline can exist. How you frame your brand story can have a large effect on how your audience receives it.